GIVING YOUR BRAND THE ATTENTION IT DESERVES
- Reimagine advertising technology
- for your audience
GIVING YOUR BRAND THE ATTENTION IT DESERVES
- Re-engineer communication
- to reach your audience
Who We Are
We connect brands with their audiences by harnessing the power of technology. Launched in 2013, we started out in Singapore and then expanded our operations to Asia, Africa, Europe and Latin American markets. Present in India since 2019, we are recognised as India’s only ad-tech solution company, integrating brands within content. We curate the right message on the right screen for the right audience, ensuring better visibility for the brand and new monetizing opportunities for broadcasters and content publishers.
Set at the cusp of technology and strategy, we have developed a reputation for providing effective solutions in challenging marketing scenarios and reaching consumers effortlessly. In India we work with leading broadcast networks like Disney Star, ZEE and Viacom 18, across 18 channels in 8 languages. We can maximise our clients’ exposure and hence, their return on investment. We are measured and monitored by BARC, Kantar and Orbit. Our portfolio comprises of 250+ campaigns across 50+ categories such as Automobiles, Retail, FMCG, BFSI, Jewellery, Pharmaceuticals, Consumer Durables & Electronics, Mobile Phones, E-commerce and ITeS. Cognizant of the ever-evolving content landscape, we are pursuing and building significant associations with various OTT platforms as well.
What We Do
In-Content Advertising (ICA)
In-content advertising involves leveraging popular content on linear TV to connect with the audience when their attention is at its peak.
We do this by embedding brand communication in the audience’s favourite drama series.
Why In-Content Ads?
Advertisers face a constant challenge in capturing the attention of the audience which is becoming increasingly fragmented. In this scenario, traditional forms of advertising can often be skipped or ignored by the viewer.
On the other hand, people tend to consume high-quality content on television, devoting a significant amount of time to watching their favourite shows. In-content ads take advantage of this engagement by placing advertisements within the content, making the most of the viewer's undivided attention.
In-content ads provide a more effective and efficient way for brands to communicate their message in good quality content.
How do In-Content Ads work?
The challenge is to seamlessly integrate the message without compromising the viewer experience and getting enough exposure.
How do we ensure this?
With impeccable planning and execution delivering, easy measurability and effective scalability. All this without compromising the storylines of the aired content.
The Whisper ICA (In-Content Advertising) Solution
Keeping all the challenges and opportunities in mind, we have structured a solution that delivers on Five key points:
- High Attention – ICAs are run during a show/serial when the consumer's attention is high.
- Low Avoidance – Being seamlessly embedded in the content, there is low avoidance as the consumer views it while watching their favourite show.
- Desired Frequency – This helps in maximising the attention of the viewer in brand communication.
- Scalable – Multiple exposure within the content gives a brand a greater opportunity to gain attention for effective communication.
- Measurable – Monitored & Measured as per Industry norms along with customised campaign performance tracking.
Our Services
Our solution is delivered on Top Rated GECs (General Entertainment channels) across Hindi and Regional Markets with a focused emphasis on speedy delivery (no kidding, if everything is in place, we can have your brands ICA on channel content ready in a matter of hours), scalability, and campaign measurement, we ensure delivering maximum attention.
With Whisper Media’s ICA Solution, you get post campaign measurement reports that:
✔ Track Audience Attention on Screen
✔ Track Audience’s Brand Placement Discovery Speed
✔ Track Ad Elements That Your Target Audience Gazed Up On
✔ Track the Percentage of Viewers Who Saw Your Ad
✔ Estimate the Uplift in the Brand Recall of Your Audience
✔ Estimate the Audience’s Message Recall
What We Do
In-Content Advertising (ICA)
What is that? In-content advertising involves leveraging popular content on linear TV to connect with the audience when their attention is at its peak. We do this by embedding brand communication in the audience’s favourite series.
Why In-Content Ads?
Remember the last time you didn’t skip an ad when you could? We don’t either. Scrambling for the audience’s already fragmented attention, is a fight brands battle every day. At the same time, this very audience seek quality content (largely consumed on television), binging on their favourite show on a daily basis. In-content advertising leverages this routine where their attention is the maximum to communicate a brand’s message.
How do In-Content Ads work?
The challenge is to seamlessly integrate the message without compromising the viewer experience and getting enough exposure. How do we ensure this? With impeccable planning and execution delivering easy measurability and effective scalability. All this without compromising the storylines of the aired content.
Case studies
Our Partners
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Don't hesitate to get in touch. We're always open to questions, inquiries, and demo requests. Sounds good? Get in touch with our specialists.
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